Insurance advertising, Agent Database, Telemarketing,
or Emailing. Which works?
Insurance Advertising
dollars... you only have limited resources when it comes to agent
recruiting. We have developed a comprehensive report:
Best States to
Recruit Agents and strongly advise you
review it. In this recruiting advertising report, insight is aimed at the
which state your insurance advertising dollars might
stretch farthest and why. Your insurance
advertising sources include life/financial association directories,
health associations, national
life/health insurance selling magazines, list broker insurance lists,
mass faxing agents, mass emailing, telemarketing, and compiled direct
mail list mailings.
PART 2 of
Insurance Advertising for Recruiting
TELEMARKETING
The cost have dropped dramatically for making a personalized
phone call on a mass basis, instate or out..
The number
of firms making a living by telemarketing insurance agents
have severely dropped out of the business. The survivors are
experiencing higher costs and raised their rates
, however their favorable responses continues
downward. While
insurance advertising by using telemarketing is cheap, it can not get you the results it could even
3
years ago. It would be nice if you still reach an agent on his business
phone and use your selling skills to reel him in. Unfortunately now,
it is almost impossible to reach agents on a
published number business phone. The agent uses his
cell phone almost exclusively for conducting business or listening to an
opportunity. Cell phone numbers are unpublished, and it is illegal
to provide a list of cell phone numbers. Also if you find a list of
insurance agent phone numbers, most of them will be a home, or land
based business office number. Add the handicap of an outrageous high
fine caused by angering an agent with your phone call, he is on the
national do not call list. We no longer see
telemarketing as a viable form of insurance advertising. iSometimes
trying to go the cheap route ends up costing you dearly.
EMAILING
The least expensive form of
insurance advertising (cost per agent message) is using the mass
emailing approach. A 330,000 "agent", 3 1/2 year old "opt in" emailing list is available for send
out your insurance advertising message cheaply. Ask yourself, like we did, is this really opt
in or is it opt out. Around 3 years ago, we were offered a similar EMAIL
list, or more likely the same list. We could have
paid a high sum and used it unlimited or sell over
and over again. We saw loads of profit potential with
this form of insurance advertising but turned down the
offer. Now we are more than glad we did. Ask
yourself.... When the list was developed do, you really think
that one out of three agents in the United States voluntarily provided
their email address to an outside firm, knowing they
would be flooded with offers? Our response =
impossible. Plus internet data will show you the average person has 4
current email addresses, plus two they dropped within the last
12 months.. So
ihow many of the the email
addresses could be
correct & current? How many are long outdated?
YOUR EMAIL LIST
It is possible to make your own "agent" email list
for insurance advertising, In fact there is no
reason for us not to show you how to do it. 50,000, 100,000, or 300,000 "agent"
email address... no problem! First. research on the internet, like
we did, an Email extractor program with a free trial offer. Read some
simple instructions, and free up a chunk of disk space and plenty of computer
running time. You type in letters like "ins" and the amazing program
finds every domain name in the United States with the letters "ins"
contained, then nonstop checks every page on that site and extracts
every email found! That colossal "insurance
advertising" list is obtained by letting this
program run non-stop 24/7. To test the reliability factor effectively,
we tried the program trial on our website,
www.agentsinsurancemarketing.com, which contains the
"ins" word qualification.
It certain began working alright, as our website
contains links to over 2,000 insurance companies, insurance resource
sites, and competing insurance marketers. It kept
pulling all the emails off
our site and then the emails off every site we mentioned a link to. That
means the "agent" email list was crammed with loads of insurance
company email addresses, employee emails, marketing firm emails,
property/casualty emails, yet very few emails of actual insurance
agents. Using the trial email extractor program on our site and others,
we easily accomplished what the big agent e-mail list did. We wouldn't
stake our reputation on using this form of insurance
advertising, would you?
EMAIL CREDIBILITY
If you placed your ad
with any agent media corporation offering such a list, think of how many
thousands and thousands and thousands of people and companies did not
appreciate receiving your important insurance
advertising offer. Either your product did not
apply to them or because they we jammed with another 50 email offers that
week or month. Remember,
that with emails, it is much easier to hit the delete key than it is to go
through the time consuming process of "opt out".
of the email list. Many
recipients of your insurance advertising just hit the delete key
before even looking at the offer. If its too cheap to be true it
probably is. Yet cheap with few results equals costly
insurance advertising. . 300,000 agents requesting to see your ad,
can you buy that? If you can't do something right don't do it, taking a marketing
recruiter funds and slamming this same unproven list over and over
sounds to us like a scam or in the politest terms a spam.
Do you want to slam,
spam, or recruit agents?
DIRECT
MAIL
Last, but not least, is
looking at 3 different methods used by national agent mailing list firms
who independently compile their own insurance
advertising lists. All have included
enhancements such as checking for duplicate names, keeping the addresses
standardized for postal deliverability, along with additional methods of
updating thousands of constant changes to the insurance agent database.
The main difference in the form of insurance
advertising is neither speed nor deliverability.
All are equipped
to sort their insurance agent database and deliver your list quickly.
Also price difference is not significant, as all the firms have
relatively fixed costs for obtaining current data and maintaining their
database. The biggest difference is the degree the list compiler has
committed to refining their insurance agent database to match
highest quality
agents for responsing to your insurance offering. In real estate marketing
and advertising its
"location", "location", location".
In insurance
advertising its
'the list", "the list"," the list".
DIRECT MAIL ANALYSIS
Look at three different
approaches given to your same insurance recruiting piece. The
first agent list firm offers a national life agent recruiting list of
1,000,000 agents. The price is right, but with the cost of postage and
printing, the list cost is the least factor to consider. Remember that's
providing you 600,000 (up to 60%) extra agent names. Worse yet, the 600,000 printed pieces and postage
that went to unqualified agents, is money that you paid for, not the list
company! The list company gets paid by how much
money they can get from you, they are not penalized for all the
mistakes. The next agent list compiler uses a semi-refined
approach, out of their agent database you receive a.refined down national list of
650,000 agents. That is still 250,000 wasted and mailed recruiting
pieces. This extra money
could have stayed in your pocket, for better use. The last firm
has compiled a very large agent database, like the first two, but yet offers only around 370,000 of them to
recruiters. If a life, annuity, or health agent doesn't make the grade,
they stay off their list. Because their stored data on individual agents
is remarkable, they are able to selectively match their agent data
to your product. The end result is a favorable small list, costing you
far less to mail will not decreasing your potential gain. Their saying
is "mailing a
good list twice is more profitable than mailing a large list once"
You be the judge.
Of all the
insurance advertising choices
offered, direct mail has been around the longest, and it is still
proven, that when properly used, to be the most effective.
The best report ever written on this subject is
600,000
Agent Losers and Rising.
For first section of this report is available
by clicking agent media
insurance recruiting.
The information
in this report has enhanced meaning when combined with our other exclusive agent
advertising reports...
Best states for recruiting insurance agents and
insurance broker counts to name just
two. Using
our recruiting reports will
start your agent insurance advertising campaign with the biggest bang for
the buck.
We will give you
agent insurance advertising insights, backed by statistics, that are
straightforward, and maybe even hard to swallow.
All recruiting and
insurance advertising and marketing data
information is the strict property of Agents Insurance Marketing USA,
Inc. No information may be published or used in another web site without our prior consent. You may make a copy of this agent insurance
advertising resource page for your own personal use.
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