Which Agent Media Sources work best for your recruiting corporation?
 

Insurance Advertising dollars and agent media... you only have limited resources when it comes to agent recruiting. We have developed a comprehensive report on Best States to Recruit In  insurance agents and strong advise you review it. In this recruiting marketing report, insight is aimed at the various agent media advertising options with examples and meaningful figures.

Your agent media sources of advertising include life/health association directories, national life/health insurance selling magazines, list broker insurance list, mass faxing agents, mass emailing, telemarketing, and compiled direct mail list mailings.

Here's one ot the lowest cost agent media solutions. Start by placing a small, yet prominent ad in the local life underwriter annual directory publication, where your recruiting corporation is located. This very affordable piece of agent media, showcases your company as a distinguished and professional firm, while quickly giving name recognition at a low cost. Do not rely on this agent media source to provide many agent responses. Also do not rely on the directory for your main fecruiting source. Remember that only 8% to 15% (depending on state), of agents belong to the life/financial association.

Therefore using association membership guides is by itself a poor insurance agent media solution.

Plus the members include State Farm type agents, and lots and lots of rookie career agents trying desperately  to meet their monthly subsidy requirement. Wining and dining these agents results in nothing but a large expense tab. Also remember that other small time competitors are trying this same agent media method to lazily try to recruit. If you are thinking of mailing these agents, remember this. The average big city life association member receives 10 times the solicitation than that of a small town, non association member of equal or higher income. So as a low cost agent media method it is worthwhile, as a truly effective main agent media source it is not.

If you are a national brokerage firm, national insurance company, or national marketing organization or wholesaler, review the results of agent media advertising in a national life insurance selling magazine. To analyze this right you have to look at the makeup style of the agent receiving the magazine subscription, and if the producers have impressive credentials to even  be a candidate for your offering. In reviewing the agent media possibilities, first  look at an association type of life insurance selling magazine, and compare its effectiveness to a independent  broker style monthly publication. Let's say  Magazine 1 has a 110,000 association subscription of which 54,000 (45%) are authentic, quality potentials for you.  Magazine 2 has a 30,000 subscriber base of which 25,000 (over 80%) achieve your initial qualification. Magazine 1 requires 4 times the agent media circulation, to only double the quality exposure. And please remember that agent media exposure is a key word for a  life insurance selling magazine publication. However the main key word you want is response, especially quality response. Using an insurance magazine for agent media exposure, don't expect the phone to ring off the hook. Insurance magazine advertising is more for name recognition than for response.

Look next at the list broker as an agent media source.. They sell any kind of list available, and are paid on a commission sale basis. What they offer you, is their outside compiled national agent database list of up to 330,000 agents and agencies, all with matching business phone numbers. Sounds great, but buyer beware. This agent media is dangerous for your recruiting health. These names are pulled from the insurance section of yellow page directories across the nation. It is highly unlikely that State Farm, Nationwide, Allstate agents along with numerous  property/casualty agencies are your ideal agents to recruit . Especially if you are offering annuity, life, or health products, we strongly doubt it. Only 10%, at best, of these listings are of any value to you.

The next form of agent media for recruiting is mass faxing insurance agents and agencies.  While is is cheaper that a direct mail list letter, look at both the positive and negative impact. To broadcast your recruiting message you use an agent media mass faxing corporation that swears it has a pure, gigantic, 100,0000 agent and agency fax database. The claim that the fax list is 100% guaranteed deliverable. No waste, so you think. However, many of these same agents and agencies came from the same agent media  source as above, yellow page directories. Some names were obtained from insurance association directories along with various other agent media sources. No proof is provided to you of who you are faxing to, how outdated the list is, or how favorable the recipient is to receiving your message.  Also beware of the faxing regulations that vary from state to state to avoid costly fines or legal defense. Lastly consider the negative impact this agent media form you could give an otherwise favorable prospective agent recruit. If he has an inkjet or cartridge fax machine, and your fax just caused his fax machine to beep with a replace cartridge message, he won't like it.  He now will have to replace his printing ink, but also was irritated enough to cancel out your message to send it directly to file 13.

For the next section of this report, click agent media advertising.

The information in this report has enhanced meaning  when combined with our other exclusive agent marketing reports... Best states for recruiting insurance agents and insurance broker counts to name just two. Using our recruiting reports will start your agent insurance marketing campaign with the biggest bang for the buck. We will give you agent insurance marketing insights, backed by statistics, that are straightforward, and maybe even hard to swallow. 

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