THE ANNUITY MARKETING QUESTION:  JUST HOW MANY AGENTS CAN AN ANNUITY MARKETING COMPANY RECRUIT?

This is the the 1st part of our annuity broker research on annuity marketing and agent recruiting strategy.  If you have 300 annuity brokers under your marketing contract, with 150 producing issued cases during the last 6 months, you may think you are doing an excellent job. You probably are, but trying to increase your successful annuity marketing might be extremely hard. That's why we are going to reveal a few recruiting and marketing secrets.

Eventually a point is reached where you might be close to annuity marketing saturation. Upon reaching this plateau, no matter how good you and your annuity company are, only a limited number of brokers will be contracted. Suddenly costs of increasing your share of the quality annuity brokers becomes too darn expensive, requiring you to spend a tremendous outlay of recruiting money just to stay even. It's no secret that your annuity marketing competitors are in relentless pursuit. To make up a lost producer you must recruit a replacement of at least the same caliber.

Reaching this annuity marketing "stagnation" level certainly puts you as a center of envy among your competitors. But, how do you know when you have truly reached this level? Are you permanently or temporarily road blocked? Will adjusting promotional and marketing techniques clear the way to become and stay the leader of the pack?

These questions are difficult to answer, yet necessary to understand. Many annuitiy marketing firms leap blindly forward without doing analytical research. Have you researched how many brokers are selling annuities in your state or territory?   We don't know how you could know that answer unless you reviewed our article on Annuity Brokers, Counts and Comments. We did your homework for you.

Do you know how many annuity producers that the top 5 annuity marketing companies have under contract? And what about the rest of the other 20 to 35 annuity carriers? NEVER have we seen any figures of this nature published. We think ambitious annuity marketing firms like you might like to know these previously unpublished recruiting and marketing secrets. Please remember while our annuity marketing figures are estimates, they are calculated by intensely reviewing agent database information on the licensing and contracting trends of over 500,000 agents, with over 85,000 of them being considered annuity brokers

The breakdown of annuity brokers by number of annuity carriers is as follows: Just under half are licensed with a single annuity company. The remaining 51% of annuity brokers contract with 2 or more companies. In fact, 16% currently represent 4 or more annuity carriers. We conclude that brokers licensed with multiple annuity carriers are the ones producing mega premium dollars, (Probably 75% to 80% of the total annuity production) Our agent database records reveal that hardly any top annuity brokers represent just one annuity insurance company. Get your piece of the annuity marketing action, and make it a big one.

Using an example state of 20,000 licensed life and health agents, here's a typical breakdown:
1 annuity carrier     = 1,832 annuity brokers
2 annuity carriers    =   936 annuity brokers
3 annuity carriers    =   374 annuity brokers
4 or more carriers   =  598 annuity brokers
 

Be realistic with our annuity marketing strategy. There are only a certain number of annuity brokers, and that is it. You really are not going to "make more" annuity brokers using telemarketing and email efforts. Get a quality annuity broker mailing list from Agents Insurance Marketing,  and keep a persistent annuity marketing plan, hitting the annuity brokers hard. The minute you stop, your competitors keep going. Now continue reading the next helpful annuity marketing report with more secrets and research details revealed.

Click here for another key annuity marketing article: Annuity Marketing 102 tips

All recruiting and marketing data information is the strict property of Agents Insurance Marketing USA, Inc. No information may be published or used in another web site without our prior consent. You may make a copy of this agent insurance marketing data page for your own personal use.