Annuity Market Share Analysis
by Agent
Marketing Solutions
INSURANCE
ARTICLES REVEALING ANNUITY MARKETING SENSE
| There are many insurance articles on the internet, however most of them are trying to get you to buy a book or a product. Here is extensive analysis provided to see how your annuity market share stacks up.The annuity reports focus on giving you factual data to help with your annuity marketing efforts. Over 25 years of experience, and a massive insurance agent database, allow us to do insurance articles that pack in previous unknown information. If you are a marketing firm that recruits agents, we will give annuity reports that you need. |
Here is extensive analysis provided
to see how your annuity market share stacks up.
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| MARKET SHARE |
TYPICAL of the top nine annuity carriers in a state, shown in ranking order | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
| Share using all
licensed life and health agents |
4.3% | 3.9% | 3.0% | 2.5% | 2.3% | 2.2% | 2.0% | 1.9% | 1.7% |
| Share using just
brokers and independent agents |
11% | 9.8% | 7.5% | 6.3% | 5.9% | 5.5% | 5.0% | 4.7% | 4.4% |
| Share of state % when ONLY ANNUITY BROKERS |
23% | 21% | 16% | 14% | 13% | 12% | 11% | 10% | 9.5% |
| # share of total
annuity brokers using state of 20,000 total agents |
852 | 780 | 599 | 503 | 468 | 439 | 377 | 377 | 347 |
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ALL FIGURES IN THE CHART ABOVE ARE AVERAGES, and will vary in the
states you recruit it. For example, the market share of contracted
annuity brokers for a company to hold the 1st position would be 23%
of ALL true annuity brokers. From our years and years of evaluation,
we have shown (based on the state) that the number 1 annuity
carrier/marketer has under contract anywhere from 15% to 27%. This
is a result of 2 main factors: the amount of carrier/marketer
competition in the state, and the "personality" of the state. What is consistent state to state and year to year, is
that 77% of all annuity
brokers are under contract with at least 1 of the top 9 annuity
carriers. When only the first 5 companies are reviewed, it still works out to an
impressive 50% market share of all annuity brokers contracted in that
state. Bottom Line: spending your money targeting your competitors
producing annuity brokers is the best money spent. Clicking at
the menu bar "agent lists" will be worth your time. **************************************************************** |
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PERCENTAGE OF THE
COMPETITOR'S BROKERS THAT THIS |
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ANNUITY Company |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Composite |
| 1 | ----- | 18% | 15% | 12% | 11% | 16% | 20% | 11% | 8% | 53% |
| 2 | 18% | ------ | 16% | 16% | 18% | 15% | 16% | 12% | 17% | 56% |
| 3 | 14% | 15% | ------ | 18% | 16% | 13% | 19% | 16% | 16% | 60% |
| 4 | 11% | 14% | 18% | ------ | 18% | 29% | 12% | 22% | 12% | 58% |
| 5 | 9% | 17% | 16% | 17% | ------ | 17% | 12% | 21% | 22% | 61% |
| 6 | 10% | 11% | 10% | 16% | 15% | ------ | 10% | 14% | 9% | 52% |
| 7 | 12% | 10% | 14% | 8% | 9% | 9% | ------ | 7% | 7% | 50% |
| 8 | 5% | 8% | 10% | 15% | 14% | 10% | 6% | ------ | 11% | 58% |
| 9 | 4% | 10% | 10% | 7% | 14% | 6% | 9% | 9% | ------ | 51% |
HOW TO MAKE ANY SENSE OUT OF THE CHART ABOVE: First look at the shaded box in this chart. The annuity brokerage company with the most annuity brokers, company #1, has under contract 18% of the same annuity brokers that have been recruited by annuity insurer/marketer #2. Continuing across, see how Company #1 also has licensed 15% of company #3's producers. Now look at the end column for company #1. It shows that 53% of the total annuity brokers contracted by annuity brokerage companies #2 thru #9 are also contracted to do business with company #1. That means that although their market share of total annuity brokers in chart 1 is 23% over half of them are also doing business elsewhere. For company #1 to further increase ANY market share, it is logically and financially forced to do it by soliciting the brokers of the other companies. The big problem that annuity brokerage company #1 faces, is just maintaining the ground it has worked so hard to earn. Daily, the smart recruiters at companies #2 thru #9 are working out plans to steal away future annuity premiums from company #1. However are they smart enough? If you read our articles on trade magazine advertising, and purchasing untrefined agent names you will realize one major concept.... successful recruiters target successful annuity producers almost exclusively. It's a long climb to the top, and a fast slide to go down.All recruiting and marketing data information is the strict property of Agents Insurance Marketing USA, Inc. No information may be published or used in another web site without our prior consent. You may make a copy of this agent insurance marketing data page for your own personal use. |
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link to
us, just copy & paste the info below on any of your web pages:
agent marketing concepts - great info
http://www.amc-insurance.com
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