INSURANCE BROKERAGE BROKER MARKET SHARE

Insurance brokerage market share is very important. But of even more significance in insurance brokerage is knowing how many possible brokers you have in your territory. Otherwise your insurance brokerage plan will cause over marketing and expense, and under marketing and missing key insurance brokers.
The insurance brokerage pie in each state is only so large, don't spread your dough unwisely.

If our calculations show you have 4,000 prospective insurance brokers in your territory and your insurance brokerage firm mails 8,000 agents, you have just doubled your recruiting expense. A smart insurance brokerage company will target in on the prime 4,000 brokers, and let the unwise insurance brokerage competitors waste their money trying to unsuccessfully recruit thousands and thousands of non-brokers..

Each state will vary in the percentage of total agents that could be consider brokerage agents. A brokerage agent is an agents that writes insurance policies outside their primary carrier = brokers. Insurance brokerage percentages will different vary significantly from high level insurance brokerage states like California, Texas, and Florida, and plunge quickly to much slimmer percentages in states like Colorado, Arizona, and Nevada. Insurance brokerage firms, large and small spend so much extra money by mailing to too many agents, or not to the right agents.

Want to dive even deeper to find recruiting treasures at a bargain?  Insurance brokerage can be easier by simply examining more of our recruiting charts or reports like best states for recruiting insurance agents. When you send out your insurance product, it will appeal differently to a broker looking for an annuity product, a long term care expert, someone selling universal life, or a group medical broker. Often comparing the selling style of brokers, and comparing it with the type of product you are offering, can cut down the numbers drastically. For example if you are offering an annuity product in a state of 10,000 agents where 4,000 are brokers, 85% of the response interest would come from 2,000 or them. That's big buck mail cost savings.  If mailing the best agents suited for your product does not work, mailing the rest of the agents certainly will not.

For serious your recruiting result improvements, visit http://agentsinsurancemarketing.com and get straight up answers fast. Get agent insurance marketing insights, that are backed by statistics, taken from studying hundreds of thousands of agent records. Do not miss reviewing the article, 600,000 agent losers and rising.
 

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To see our available recruiting broker lists in a certain state in our online catalog, click on the state's name.